Ancient-Future Facilities?

Source: Baptist Press

New research showed that people who don't go to church may be turned off by a recent trend toward more utilitarian church buildings.

By a nearly 2-to-1 ratio over any other option, unchurched Americans prefer churches that look more like a medieval cathedral than what most think of as a more contemporary church building.

When given an assortment of four photos of church exteriors and given 100 “preference points” to allocate between them, the unchurched used an average of 47.7 points on the most traditional and Gothic options. The three other options ranged from an average of 18.5 points to 15.9 points.

“Quite honestly, this research surprised us,” said Ed Stetzer, director of LifeWay Research and LifeWay Christian Resource's missiologist in residence. “We expected they’d choose the more contemporary options, but they were clearly more drawn to the aesthetics of the Gothic building than the run-of-the-mill, modern church building.”

Stetzer suggested that the unchurched may prefer the more aesthetically pleasing look of the Gothic cathedral because it speaks to a connectedness to the past. Research showed that younger unchurched people, between the ages of 25 to 34, were particularly drawn to the Gothic look.

How to Boost Attendance on a Tight Budget

Charles Arn's advice:

Growth in worship attendance falls into one of two categories:

1. Increasing attendance among those who already attend.
   
   
2. Increasing the number of people who attend for the first time.
   
   

For those already attending:

1. Renew membership vows. Every four years, ask members to recommit, in a public ceremony, to the vows they made when joining the church.
   
   
2. Set personal attendance goals. Members often are asked to make faithpledges with their money. Why not with their attendance? Experience has shown attendance jumps by at least 10 percent.
   
   
3. Preach to answer people's questions. Take a survey and ask three questions: "What do you wonder about most?" "What do you worry about most?" "What do you wish for most?" Then give them God's answers.
   
   
4. Tell people they were missed. When regular attenders miss a Sunday, drop them a card or e-mail and let them know they're an important part of the church—and are missed when they're gone.
   
   

For new attenders:

1. Add a new service. According to Lyle Schaller, half of all churches in the U.S. should add a new service—and most will experience growth as a result.
   
   
2. Hold more special-event Sundays. We all know what happens at a special event—more people come. So, plan 15 to 20 per year!
   
   
3. Improve your website. More than 60 percent of people visit a church's website before they visit their physical site. Put a "Visitors & Guests" link prominently on the home page.
   
   
4. Increase your community visibility. Conduct 3 to 4 "Entry Events" each year— high-visibility events of interest to unchurched people in your community. Get names and addresses and then invite them to relevant "Entry Paths," where they can make friends and build relationships.

What Can Obama Teach You About Communicating?

How to Inspire People Like Obama
By Carmine Gallo

Public speaking skills are critical to the success of every leader. Over the past several years, I have been interviewing, observing, and writing about business, academic, and political leaders who have the ability
to influence their audience – leaders who fire up the rest of us. Whatever your political leanings, Senator Barack Obama (D-Ill.) is one of them. For a look at what makes Obama’s public speaking skills so effective, I outline four techniques this Presidential hopeful has mastered and explain ways to use them in your own repertoire.

1. Hold Out Hope

Like Winston Churchill, Martin Luther King Jr., John F. Kennedy, and Ronald Reagan, Barack Obama speaks in the uplifting rhetoric of hope. After his defeat in New Hampshire, Obama’s political oratory was so hopeful he sounded more like a winner than a runner–up. Obama knew a hopeful message would embolden his supporters. In a speech on Jan. 8, 2008, Obama said, “We know the battle ahead will be long. But always remember, no matter what obstacles stand in our way, nothing can stand in the way of the power of millions of voices calling for change… We have been warned against offering the people of this nation false hope. But in the unlikely story that is America, there has never been anything false about hope.”

You are the leader people want to believe in. Your customers and employees are bombarded by bad news – the credit crunch, a housing slump, an economic slowdown – but they are eager to hear something positive. That doesn’t mean leaders stick their heads in the sand – far from it. Inspiring leaders acknowledge the situation but also remind people of reasons to be optimistic.

2. Use Rhetorical Devices

Many observers say Obama sounds like King. This is because he uses some of the same techniques that made King an electrifying speaker.

Parallel structure. We can thank the ancient Greeks for this rhetorical tool – they called it “anaphora.” It simply means repeating the same word or expression at the beginning of successive sentences or phrases. One of the most famous examples is King’s “I Have a Dream” speech. “I have a dream that one day this nation will rise up and live out the true meaning of its creed…. I have a dream that… I have a dream…”

Obama uses the same device frequently. In his Iowa victory speech on Jan. 3, Obama said, “You have done what the cynics said we couldn’t do. You have done what the state of New Hampshire can do in five days. You have done what America can do in this new year.”

Anaphora’s sister technique is called “epistrophe.” It is the repetition of a word or expression at the end of successive sentences or phrases. For example, in Obama’s New Hampshire speech, the expression “Yes, we can” rallied thousands of supporters when used like this, “It was a creed written into the founding documents that declared the destiny of a nation: Yes, we can. It was whispered by slaves and abolitionists as they blazed a trail towards freedom through the darkest of nights: Yes, we can. It was sung by immigrants as they struck out for distant shores and pioneers who pushed westward against an unforgiving wilderness: Yes, we can.”

Alliteration. Both Kennedy and King were fond of this device that strings together words starting with similar sounds. At the 2004 Democratic National Convention keynote speech that brought Obama to prominence, he said, “Do we participate in a politics of cynicism or do we participate in a politics of hope?” In 2005, during a commencement speech at Knox College, Obama described America as “a place where destiny was not a destination, but a journey to be shared and shaped…” When speaking at the Woodrow Wilson Center for Scholars in August, 2006, Obama proclaimed, “The history of America is one of tragedy turned into triumph.” In January’s New Hampshire speech, Obama used alliteration again: “We have been told we cannot do this by a chorus of cynics.”

Rich Imagery. Persuasive speakers have long understood the power of imagery to stir emotions – the creation of mental pictures through the words. In his 2004 speech, Obama described what he meant by the audacity of hope: “It’s the hope of slaves sitting around a fire singing freedom songs, the hope of immigrants setting out for distant shores, the hope of a young naval lieutenant bravely patrolling the Mekong Delta, the hope of a millworker’s son who dares to defy the odds, the hope of a skinny kid with a funny name who believes that America has a place for him, too.”

3. Exude Confidence

In debates Obama appears unflappable, answering tough questions while maintaining strong eye contact. He doesn’t fidget or shake his head when listening to sharp attacks from his opponents. While seated, he leans slightly forward. People will make an impression of you after only a few seconds. Pay attention to what your body is saying. Communicate confidence, competence, and control.

4. Use Dynamic Vocal Delivery

A monotonous speaking style lulls the listener to sleep, regardless of the power of the content. Obama knows how to enhance his delivery. Consider these three aspects of his delivery.

Pacing. Obama varies the speed at which he speaks. Very few sentences are delivered at exactly the same pace.

Volume. In his victory speech after the Iowa caucuses, Obama raised the volume of his speech with each sentence in the following paragraph: “We are one nation. We are one people. And our time for change has come.”

Pauses. Nothing is as dramatic as a well–placed pause, and Obama knows it. He pauses at key moments to make a memorable impact.

Obama connects with millions of people thanks to his public speaking skills. Consider learning from him to influence your own audience.

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Carmine Gallo is a communications coach for the world's most admired brands. His book, "Fire Them Up!", contains insights from top business leaders who inspire through the language of motivation.